It’s the start of a new season; time to rekindle the romance?
I’m writing my first post of 2017 (and my first since last year’s Tour) on the first day of the Dubai Tour. Dubai marks the return of live television coverage and despite its relatively short history it’s the probably the strongest after the demise of Qatar and the indifference that is shown towards the (more varied) Tour of Oman. Dubai benefits from slick presentation by organisers RCS with coverage that lasts long enough for the commentators to sift through the off-season stories before the inevitable sprint finish.
The fact that Dubai has survived is likely to have been helped by each stage being shown live on Eurosport. Qatar and Oman had both been around longer but the former wasn’t shown outside of ‘local’ host channels and Oman’s highlights only package has steadily eroded to the point that it’s buried one or even two days later around midnight. As an armchair fan (who rides a bit too) having Eurosport is pretty much essential if you want to watch road racing on television. With the possible exception of the GP Samyn I can’t think of many races that don’t benefit from getting shown in high definition (OK maybe I don’t need to see the delights of the petrol station at the finish of Liege Bastogne Liege either). ITV continue the C4 legacy with much the same team and cover the Tour live (and in recent years the Dauphine) but other than the Tour of Britain and a highlights package of the Vuelta that’s it. Eurosport gives you the spring classics, the Giro, Tour, Vuelta and pretty much everything in between.
The reason I’m banging on about this is that it slipped out via my social media feed last week that Sky (that’s Sky as in Team Sky, home of 3 x Tour winner Chris Froome fame) are threatening to drop Eurosport from their channels as of 1st Feb*. So potentially I’m looking at my 200+ days of live cycling becoming.. er.. well 1 day actually. Now it’s possible that everything has been resolved today and I’ll tune in tomorrow and find stage 2 of the Dubai Tour there in all of its glory. In all of the hoo hah about Donald Trump, Brexit and transfer deadline day a resolution that will see Sky continuing to show live cycling might have got lost in the ether. I have often wondered if Sky would see the success of their eponymous cycling team as a vehicle for taking over coverage of at least some of the marquee races. It seems a bit odd that they seem prepared to lose all of the free marketing that having Eurosport on their platform provides. Of course Sky have announced that their sponsorship of.. er Team Sky will not continue in perpetuity and their role as principal sponsor of British Cycling ended last year. Maybe, despite the success the team have achieved, Sky are falling out of love with cycling?
Pure speculation of course (isn’t that the preserve of the armchair fan?), but wouldn’t Sky be forgiven for feeling a little bit disenchanted with cycling after last year? Almost a seven year itch perhaps. There was quite a lot of things not to love about the sport last year and pretty much all of it originated from Sky and British Cycling. I’ve lost count of the times I thought ‘Wow, what a story. I ought to post something about that’ only for the next bit of news to emerge and the original story seems minor in comparison.
2016 Annus Horribilus
The wheels started to come off just before the start of the Rio Olympics. Lizzie Armitstead had swept all before her in 2015, culminating in a rainbow jersey by winning the Worlds in Richmond. Her form had continued into 2016 and she was widely tipped as potential Gold Medal winner in the Olympic road race. Just before the team were due to depart for Brazil it emerged that Armitstead had missed three whereabouts tests. Ordinarily this would have resulted in an automatic suspension from competition, leaving aside the inevitable questions about why any athlete would miss three tests. However British Cycling accepted Armitstead’s justification for missing three tests in less than 12 months and she would be allowed to compete in Rio.
Naturally this provoked a pretty negative reaction from press, public and many of her fellow professionals. Women’s cycling has been painted as somehow immune from the potential use of PEDs, principally because it is even less secure than the men’s tour financially. What would be the point of doping it was suggested when so many teams struggle just to make the start line. No doubt aware of the need to protect the sports reputation against comparisons with the worst excesses of the men some of Armitstead’s rivals, notably her predecessor as world champion Pauline Ferrand Perrot, were incredulous that she had even missed one test. The UK media wasted no time in seeking the views of the senior British male Olympic cyclist Sir Bradley Wiggins. He couldn’t understand how Armitstead had made such a foolish error either. No guilt was implied but Wiggins stressed how important it was to be ‘squeaky clean’ in all matters doping related. He might have cause to regret this himself later.