Tag: Adam Blythe

Velon – Can cycling do a Premier League? (and do we want it to..)

Waking up to press reports about the launch of Velon this morning. With a good percentage of the world tour (including Sky) signed up already it’s looking like an attempt by the teams to exert greater control over the way the sport is currently organised.

In itself, a greater say for the teams, isn’t an obviously ‘bad’ thing. Some team principals have bemoaned the lack of a transfer system for example that could introduce a vital revenue stream for teams at all levels. Then there’s the race calendar that prevents the world’s best riders competing against each other due to events clashing. A powerful bloc in the sport negotiating to ensure future financial viability could (in theory) transform cycling for the better.

Velon - big changes for the peloton?
Velon – big changes for the peloton?

While a transfer system isn’t explicitly mentioned in today’s news story, one of the Velon co-signatories Dave Brailsford is a proponent of team’s receiving a benefit from the movement of riders they have developed elsewhere. VCSE agrees that a reorganisation of how riders move between teams is long overdue. Looking at the UK for example where even successful teams disappear almost overnight for lack of a sponsor, revenue from a transfer (Adam Blyth from NFTO to Orica say) could ensure a smaller teams survival. This has been part of the operating model in football for years. However, there’s a risk that a transfer system within cycling could also lead to some of the same outcomes ‘enjoyed’ within football, with the teams with the biggest budgets snapping up the best riders to the detriment of competition. Sure it’s unlikely that a transfer system would produce a different grand tour winner to the default Contador, Froome or Nibali, but it could result in a dominance among certain teams that (potentially) damages the spectacle. On the whole though if one of the aims of Velon is to instigate a framework that provides teams with another revenue stream besides sponsorship this can only be a good thing.

The challenge for Velon is to ensure that the stated aim at the heart of the project; to have ‘fans’ at the ‘centre’ is actually delivered. While there are some obvious beneficial parallels to the introduction of the Premier League (EPL) there are other aspects that cycling shouldn’t be seeking to replicate. For the moment cycling is a relatively accessible sport for someone who wants to start a team, with even some world tour teams able to operate on a budget of just a few million euros. In football, the EPL in particular but also the top leagues in Spain and to a lesser extent Italy require annual investment of hundreds if not billions of dollars. In the case of the EPL much of this money has come from an ever increasing amount of cash from Sky as the main broadcaster of live matches. Over the years as Sky have bid ever more for the TV rights the clubs who have managed to stay in the top flight have become in turns bloated and (yet) increasingly reliant on the moneytrain. While it can be argued that Sky’s involvement has been good for the fans in that it has forced every broadcaster to raise their ‘game’ as far as showing football is concerned, there remains a small but vocal minority who feel that it hasn’t always been for the best. The loss of the ‘traditional’ 3 o’clock kick off and the price of a ticket to a game are just two of the complaints often levelled at the EPL host station and clubs.

What does any of this have to do with Velon? The EPL started as a group of football club chairman (who in those days were as likely to be the owner of the club too) getting together to discuss a breakaway league. This was in response to their perceived viewpoint that the terrestial (and free to air) networks weren’t giving them (the clubs) full value for money in what was at the time a nascent live football environment. The launch of the EPL on Sky was certainly sold to fans and viewers as football with the fans at the centre, although it would be harder to make that claim now.

On the very day that Velon is announced it might seem cynical to question its aims, particularly as it has the opportunity to make the sport more sustainable for its participants and that can only be a good thing. It will be interesting to see how Velon can operate in the (now) three way space between the UCI and the race organisers. There would appear to be no obvious benefit in holding key early season races like Paris Nice and Tirreno Adriatico at the same time for example, although whether a move to non clashing dates would see riders take part in both races is harder to imagine. Then there’s the question of TV money. Within the UK, cycling is not so mainstream that many races are shown free to air. For the committed cycling fan some kind of subscription to a satellite or cable provider is essential to be able to see the spring classics or each grand tour ‘live’. Long before donning their Velon hats team principals have volunteered that they don’t feel that get enough of the benefits derived from the biggest races by the organisers. It’s difficult to see a ‘turkeys voting for Xmas’ scenario whereby ASO surrenders a share of their earnings from the Tour. Might some of the teams push towards a television model that requires the armchair fan to reach further in their pockets to watch ‘their’ chosen sport? One of the reasons why races like the Vuelta have seen such an increase in support by fans at the roadside in recent years is the fact that cycling is one of the few (if not the only) professional sports that’s free for spectators. It would be good to see Velon enshrine a commitment to having ‘fans at the centre’ that would guarantee that this state continues. Cycling does not need to introduce ticketing into the final kilometre.

If Velon can deliver a sustainable model where there’s an incentive for all teams to develop young riders (and while we’re at it a women’s team for every world tour outfit), a racing calendar that avoids date clashes for the biggest races while (at least) retaining the current level of accessibility for fans we should all be celebrating in a few years time. However, it’s so instructive to look at the examples from other sports and perhaps, at least a little, to be careful what we wish for..

Return of the inflatable mushroom.. or is it a lightbulb? – VCSE’s Racing Digest #35

Commonwealth Games cycling

The 20th Commonwealth Games was bookended by its track and road cycling events. With a different mix of events included in comparison to the Olympics there wasn’t quite the same slew of medals seen at London 2012, but that also had a lot to do with the current state of GB track cycling. London was the last hurrah for the riders who had carried the success of the track programme on the shoulders since the beginning of the last decade. Sir Chris Hoy who would see the track events take place in his eponymously named velodrome had originally planned to retire at the games. Victoria Pendleton retired immediately after the London games and was a media presence at the games this time while her sometime nemesis Anna Meares continues to dominate the women’s sprint.

Venue for 2014 Commonwealth Games - The Sir Chris Hoy Velodrome
Venue for 2014 Commonwealth Games – The Sir Chris Hoy Velodrome

Part of the decline in British track cycling’s fortunes since London are put down to the four year Olympic cycle that sees the principal riders of the track team peak in line with that event. In other words; forget about the results now and look forward to Rio. So far the fall off in results doesn’t appear to be having an impact on the popularity of the event. Track meets featuring the medal winners from London like Jason Kenny, Laura Trott and Joanna Rowsell are assured to be a sell out, even if the crowd don’t always get the result they want. The cheers for the household names are always the loudest, irrespective of the outcome in their particular event.

The decline has been most keenly felt in the men’s sprint. Hoy had been replaced by the younger Kenny in London, but since he took the Olympic gold his results have been patchy. Physically smaller than Hoy, Kenny wins his races with bike handling and guile more so than outright power, but he’s often struggled to make the final in meets in the last year. He took Silver in Glasgow, losing here to the New Zealand rider Sam Webster. One half of track cycling’s ‘golden couple’ Kenny’s girlfriend Laura Trott took her own Commonwealth gold in the points race, narrowly beating Elinor Barker. In contrast to the emotions shown by some of the home nations medal winners across the Glasgow games Trott had been embroiled in a bit of a social media spat ahead of the games by appearing to downplay the status of the event in comparison to the Olympics. Trott failed to say she had been outright misquoted in the Daily Mail interview, but she didn’t have quite the same profile at these games and seemed happy enough when she thought she had missed out on the winners medal in the immediate aftermath of the points race.

The women’s team pursuit where Trott had won the first of her Olympic golds with teammates Roswell and Dani King was missing in Glasgow. The dominant rider of the trio, Rowsell took the individual gold in a display that cements why she’s the current world champion in the event also.

One of the successful elements of the track programme (the whole games in fact) was the integration of the paralympic events within the schedule. Scotland’s Craig MacLean took two golds with Neil Fachie in the tandem events after returning to the track. MacLean had been one the very early successes of the GB track programme and his return makes you wonder of Hoy could do something similar in Rio. The likelihood is not, but there’s surely some merit in the MacLean model allowing further integration of paralympic sport as well as the prospect of raisin para sports profile yet further. It’s hard to mention MacLean as a rider returning in search of former glories without mentioning Bradley Wiggins having another tilt on the track. Wiggins returned to anchor the men’s team pursuit squad. Working with the team for barely a week before the games Wiggins seemed happy with a silver medal. As with the sprint the benchmark for success is gold in Rio in two years time. Wiggins is also extremely realistic about what can be achieved, he was similarly sanguine about his silver medal in last years world championship time trial defeat to Tony Martin.

Wiggins missed the individual time trial and road race in Glasgow and offered some thinly veiled thoughts on his road racing future in a wide ranging interview the day after the team pursuit. Describing the road scene as “..very political” he confirmed that he no longer expected to lead a team in a grand tour. Out of contract with Sky at the end of this season this admission would appear to limit where Wiggins could go next year, if indeed he does continue to race on the road. He’s been announced as a late call up to Sunday’s Ride London event, an indicator of the fact the Wiggins is box office as far as race organisers (if not Sky) are concerned. With Mark Cavendish choosing to pull out of the race as he continues to recover from his injury sustained at this years Tour it’s possible that Cavendish’s appearance money has been redirected in Wiggins direction.

Back to Wiggins plans for next year, the choice seems to be remaining with Sky on the basis that they will be more likely to accommodate his track plans or to do a (likely) very lucrative one year programme with another team who will bank on his marketability. This could open up any number of teams. With Jens Voigt retiring Trek might see the benefit of providing Wiggins with a birth to defend his Tour of California title and he could be a useful counterpoint to Fabian Cancellara in the classics. VCSE has mentioned BMC in the past, but that seems as unlikely as a move to Orica Greenedge who definitely wouldn’t be supportive of Wiggins building up to the track in Rio where Australia will also be targeting medals. Garmin, or whoever Garmin become next season when they hook up with Cannondale as a bike supplier might still be an option but as things stand it’s entirely possible that Wiggins will stay with Sky or even walk away from road cycling altogether. Wiggins retains the capacity to surprise us and whatever he ends up doing it may well be something that no one predicted!

Continue reading Return of the inflatable mushroom.. or is it a lightbulb? – VCSE’s Racing Digest #35